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Session Highlights
How not to lose customers?
Learn how not to lose customers and increase your revenue.
Ajay Menon, Senior Customer Success Manager at Unbxd Inc and Todd Hess, Chief Marketing Officer at G.O. Green Enterprises Inc discuss how to capture your customers at their highest intent to purchase.
The future of eCommerce
Join us to hear the top trends and predictions affecting the future of eCommerce from Robin Merchant of Shopify Plus.
Joining the discussion, in part one of this two-part series, is Robin Marchant from Shopify, Patrick Rechsteiner from Australian Retailers Association and Vince Lebon from Rollie Nation.
The death of the call centre as we know it
The call centre, as we know it, is dead.
Join Donny Chai, Sales Engineer from 8×8 and Jeremy Lam Hang, IT Programme Manager at The Jones Family Business to learn a new approach to customer engagement that actually grows sales and builds loyalty.
AI Powered End-to-End Commerce Journey
Across the Asia Pacific region, there is a growing need for businesses to deliver timely and personalised experiences across the entire commerce journey.
Artificial Intelligence enables businesses to create these increasingly important experiences.
In this session you’ll learn about:
• The ever-evolving market demand and consumer expectations driving more businesses to adopt AI in commerce.
• The challenges and opportunities businesses should be aware of when considering AI.
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Retail
Making the sale with data and technology
Making the sale with data and technologyJoin us to learn how to use technology and data to deliver customer experiences that sell. An insightful discussion on the future of online retail with Johan Palsson, Head of Marketing, Brand and Digital Commerce ANZ at HMD,...
Experimentation & Personalisation in Retail
Experimentation & Personalisation in RetailJoin us to hear about how the dual forces of site experimentation and personalisation affect online retail.Sandradee Makejev (CEO and Founder of St Frock) and Nicola Clement (Head of Digital Experience at MYER) join Edouard...
Shopping with new interfaces
Shopping with new interfacesVoice, image recognition and other innovations are delivering new experiences for online customers. Learn about the implications for retailers and brands, and how they are adapting to these new technologies. Join Jemima Miller (eCommerce &...
All Retail
Online Shopping: the New Normal?
Online Shopping: The New Normal?As Australia emerges from lockdown, will new online behaviours stick, or will people revert to previous ones?In this session, Ryan Gracie, Chief Marketing Officer of Catch Group, and Adam McWhinney, Chief Experience Officer & Co-Founder...
The rise of the ethical consumer and sustainable shopping
The rise of the ethical consumer and sustainable shoppingConsumers are thinking more deeply about their shopping and who they shop with. They are asking...
The evolution of search
The evolution of search (image, voice, and social search) and what brands need to doMore than 45% of internet users are using voice search. The act of...
Building an effective multichannel media mix to deliver results in retail
Building an effective multichannel media mix to deliver results in retailIn 2020 the world changed. COVID-19 has dramatically affected shopping behaviours, media consumption, and the fact that everyone has been locked down for a period over the past eight months has...
Meeting the emerging trends in the new COVID ecommerce economy
Meeting the emerging trends in the new COVID ecommerce economyMore than 200,000 new households shopped online for the first time from March to May this year across Australia and New Zealand.Many more casual online shoppers are now regular online consumers. With such a...
Delivering a great experience once the sale has been made
Delivering a great experience once the sale has been madeYou have great marketing, your website looks fantastic, your payment platform provides a frictionless experience for the customer but what about fulfilment?Some of the biggest challenges in customer experience...
Delivering Amazing Customer Experience from Click to Collect with Super Retail Group
Delivering Amazing Customer Experience from Click to Collect with Super Retail Group Consumers expect seamless experiences across all channels, physical and digital. Join Trailblazer Super Retail Group (home of Rebel, BCF, SuperCheap Auto and Macpac) as they discuss...
Living Edge Delivers a Design Led Transformation for One Digital Experience
Living Edge Delivers a Design Led Transformation for One Digital ExperienceHear how Living Edge has created a premium experience for architects, interior designers, and design enthusiasts, with bespoke journeys for commercial and home buyers. Living Edge is leveraging...
Disrupting and Innovating the Retail Value Chain with My Muscle Chef
Disrupting and Innovating the Retail Value Chain with My Muscle Chef Retailers, consumer brands, and manufacturers need to embrace digital change. Concepts like click & collect, disruptions due to weather, or spikes in demand from events all impact the store, the...
Fireside Chat with Super Retail Group
Fireside Chat with Super Retail GroupCOVID-19 has created a sense of urgency in fully embracing digital transformation — not just talking about it but acting on it. Join this inspiring fireside chat with Katie McNamara, Chief Strategy and Customer Officer of Super...
Black Friday vs. Xmas vs. Singles Day
Black Friday vs. Xmas vs. Singles Day Retail events are evolving as we globalize. The fascinating thing about these changes is the impact they are making on traditional retail periods. Retail seasons are changing, impacting margin, supply chain and operations. Throw...
The Case for Variety
"The Case for Variety”: Why an omnichannel approach offers the best opportunities for retail success The growth of eCommerce in 2020 has been nothing short of astounding - yet the trends are telling. At its peak, eCommerce is projected to account for only one-third of...
Exploring the similarities and differences in customer behaviour across South East Asia
Exploring the similarities and differences in customer behaviour across South East Asia South East Asia is emerging as a rapidly expanding player in online shopping, but each market across the region has real differences. Some differences are cultural,...
Customer experience drivers in store vs. online
Customer experience drivers in store vs. online - How to get people back in store COVID19 has changed the way people shop. According to Australia Post, more than 200,000 Australian households shopped online for the first time from March to May. Will they ever go back...
The Power of Personalisation
The pOwer of personalisation The technology now available to retailers to personalise the customer journey is more powerful than ever. Join a lively panel discussion with Chief Digital Officer of General Pants, Citi Bank’s Head of Segments & Digital, and Appiers...
Mood of Retail
Mood of retail COVID-19 has moved the dial for many retailers. It has created challenges but also opportunities. Recently the iMedia team conducted a study of its confirmed delegates to understand what really is going on with Australian online retailers. The session...
What people are searching for
What people are searching for, and what this tells us about what might come next What’s next? Search can provide many things for consumers but also give us signals to what the next big thing is. From fashion eCommerce to entertainment trends, from lingo and culture to...
Farmlands accelerated digital transformation
Farmlands accelerated digital transformationFarmlands were embarking on a digital transformation to support their farmers, winegrowers, food manufactures far into the future, however when COVID hit, they had to revolutionise the way they supported their customers....
Brand
All brand
Data, Growth and the New Marketing Mandate
Data, Growth and the New Marketing MandateIn today's digital era, marketers are taking on an increasingly broad and strategic remit; they’re no longer seen...
Making better use of data
Making better use of data: how to read and interpret data and apply learningsCustomers love personalised experiences.So much so they are actually volunteering their data to improve their experiences as a customer. If this is truly the case then it is incumbent on...
Personalised customer experience at scale
Personalised customer experience at scale - an expert discussion on the findings of the Gartner Magic Quadrant for Personalisation 2020 As customer expectations reach an all-time high how can organisations treat everyone uniquely at scale across a multitude of digital...
Online Video in the Customer Journey
Online Video in the Customer Journey Confidence is a currency in online shopping, and the use of short-form video by brands helps to strengthen relationships with buyers. The latest webcast looks at online video from all angles, with panel representatives from B2B and...
The New Urgency in Marketing Transformation
The New Urgency in Marketing Transformation We’re in the midst of a trust crisis between customers, brands, and governments. With new data regulations like GDPR, B2C and B2B marketing leaders need to be at the forefront of the latest marketing trends to deliver on...
Powering up out of a crisis
Powering up out of a crisis Futurist Steve Sammartino considers the rare opportunity the recent crisis has given businesses to reinvent themselves. Powering up out of a crisis Futurist Steve Sammartino considers the rare opportunity the recent crisis has given...
The Curse of Customer Obsession
The Curse of Customer Obsession Consumers don’t want our brand, they want the brand category. The Curse of Customer Obsession Consumers don’t want our brand, they want the brand category. Adam Ferrier explores how customer obsession can have a detrimental effect on a...
Agents of Trust
Agents of trust Who do you trust most to impact your purchase decisions? Agents of trust Who do you trust most to impact your purchase decisions? New Zealand’s behavioural scientist, marketing education and consumer advocate Dr Sommer Kapitan explores the significant...
Programmatic
All Programmatic
Reset and Rebuild for 2021: What Covid-19 has taught us about safeguarding brand reputation
Reset and Rebuild for 2021: What Covid-19 has taught us about safeguarding brand reputationThe coronavirus pandemic has had a huge impact on the digital landscape. A recent Kantar study found web browsing has increased 70% since the global spread of COVID-19, but...
How will programmatic shape client strategies?
How will programmatic shape client strategies?New Zealand businesses have gone through a dramatic change in response to the social and economic events of 2020. Chi Lo, Director of Accounts, Australia and New Zealand from The Trade Desk, is joined by leading marketers...
Great Outcomes Start with Great Data
Great Outcomes Start with Great DataWe all know marketing data integration is top of mind for marketers right now, this was shown in our recent research, Datorama Marketing Intelligence Report for Asia Pacific. Our panelists all deal with data on a day to day basis,...
On demand, on target and on your device – what does the future of TV look like?
On demand, on target and on your device – what does the future of TV look like? This session will explore what the future of TV looks like – what is possible in CTV. Can CTV couple the best of ‘old’ TV with the power of digital to drive a fantastic viewer experience...
How to succeed in a cookie-less world
How to succeed in a cookie-less worldA panel of experts discuss why the demise of the cookie is a good thing for the industry and lay down their vision of how to succeed in this new cookieless world. Duration: 38:31Featured Speakers Hosted by Featured Speakers Brought...
Augmented Intelligence: the future of human/machine collaboration in Programmatic.
Augmented Intelligence: the future of human/machine collaboration in Programmatic.Artificial Intelligence has increasingly become a layer of decisioning and automation in our daily lives, let alone the Programmatic eco-system. We explore the concept and value of...
Capturing the Connected TV Opportunity
Capturing the Connected TV OpportunityTo help brands navigate the transition to CTV, Unruly conducted a global survey of over 4,000 consumers that builds on their previous research conducted in April 2020. The latest research identifies consumers’ attitudes to CTV,...
Cookies Vs. Context – The Test for Efficacy
Cookies Vs. Context – The Test for EfficacyToday’s customers are ubiquitous, and their journey is rarely a straight path. The touch points among that journey can produce data breadcrumbs in the form of cookies and IDs. Smart advertisers can take advantage of this data...
How publishers can win in the Social world
How publishers can win in the Social world Publishers can play to their strengths in the Social world and compete effectively against the walled gardens. In this session, publishers will learn how to: • Diversify revenue streams • Increase reach and revenue • Create...
Just because we can, doesn’t mean we should
Just because we can, doesn’t mean we should Learn from industry experts as they discuss what believe drives business outcomes with programmatic, and conversely what they believe are distractions.Featured Speakers Hosted by Featured Speakers Brought to you byMore...
Thinking Outside the (Ad) Box
Thinking Outside the (Ad) BoxIn a world that keep changing, we must change our old habits and find new and exciting ways to earn trust and find loyalty. In this presentation, Ayal Steiner, VP of global ad revenue in Outbrain, will take you through a journey of...
A sign of the future: programmatic outdoor.
A sign of the future: programmatic outdoor.Programmatic trading is heralded as the future of outdoor. PHear from Mediacom’s Nick Thomas, Head of Marketplace and Ben Whall, Programmatic Director on how Group M has developed an innovative approach to programmatic...
Innovation Through an Always-On Media Strategy.
Innovation Through an Always-On Media Strategy.Aligning Creative, Content and Media to drive business impact. Always-On Media activities have forever been the holy grail for marketers. It’s easier said than done, considering different objectives, budget sources from...
Data Driven (R)evolution
Data Driven (R)evolutionThe future of programmatic will depend on the upcoming battles that will probably change the way we transact and value media and data. With the uncertainty around the cookie, emerging media channels, a market without standardised measures, and...
Identity 2.0 and the Future of Addressable Digital Advertising
Identity 2.0 and the Future of Addressable Digital AdvertisingGrowing concerns regarding consumer privacy are forcing everyone to rethink their identity strategies. As the era of the cookie draws to a close, The Trade Desk is collaborating with partners across the...
How data and collaboration has lifted brand love for ASB
How data and collaboration has lifted brand love for ASBIn this session ASB’s GM of Brand & Marketing – Shane Evans – will present the data driven insights & performance outcomes in relation to ASB’s “Ben & Amy” Brand and “Borrow the All Blacks” Business Banking...
Planning in a changing world, a case study.
Planning in a changing world, a case study.Hear how Pepsico together with PHD dealt with a changing Covid19 landscape By reimagining and replanning a launch campaign this year and learn how you can apply these lessons to your business or clients. Duration:...
Time to recalibrate, reboot and rebuild advertiser’s relationships with programmatic?
Time to recalibrate, reboot and rebuild advertiser’s relationships with programmatic?The technology supporting programmatic continues to evolve and create new opportunities for advertisers to engage with consumers and drive value across the world wide web. However for...
Global Tech Founders Panel: Vision from the Top
Global Tech Founders Panel: Vision from the topA panel of tech founders share their unique experiences and opinions. From recounting the problems that inspired their innovations, to predicting the future hot topics in the programmatic space together with their opinion...
True use of the Medium: Achieving Peak Programmatic
True use of the Medium: Achieving Peak ProgrammaticWe’ve got the best tools in the shed but are we the best at using them? With programmatic advertising entering its third decade, it’s fairly safe to say we have sophisticated tools and experienced operators in the...
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