Home of exclusive webcasts powering iMedia Brand Summit and iMedia Online Retail Summit across Asia Pacific.
Webcasts that examine opportunities and challenges within the martech and eCommerce arenas

Home of exclusive webcasts powering iMedia Brand Summit and iMedia Online Retail Summit across Asia Pacific. Webcasts that examine opportunities and challenges within the martech and eCommerce arenas

Webcast #3

The Curse of Customer Obsession

Consumers don’t want our brand, they want the brand category.
Adam Ferrier explores how customer obsession can have a detrimental effect on a brand’s authenticity, homogenising the wider category. In this webcast Adam challenges this convention of being customer obsessed, and how workshopping brand messaging too frequently dilutes it over time. Adam Ferrier is the Founder of Thinkerbell, which represents the coming together of scientific enquiry and creative brilliance.

Watch the webcast now!

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Webcast #3

The Curse of Customer Obsession

Consumers don’t want our brand, they want the brand category. 

Adam Ferrier explores how customer obsession can have a detrimental effect on a brand’s authenticity, homogenising the wider category. In this webcast Adam challenges this convention of being customer obsessed, and how workshopping brand messaging too frequently dilutes it over time. Adam Ferrier is the Founder of Thinkerbell, which represents the coming together of scientific enquiry and creative brilliance.

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Like to be featured on iMedia OnDemand? For all webcast enquiries, please email us at onlineretail@imediasummit.com.au

Upcoming Events

Australia

Online Retail Summit

24 – 26 Aug 2020

Australia

Brand Summit

7 – 9 Sept 2020

New Zealand

Online Retail Summit

14 – 16 Sept 2020

New Zealand

Brand Summit

12 – 14 Oct 2020

South East Asia

Online Retail Summit

26 – 28 Oct 2020

Upcoming Events

Australia

Online Retail Summit

24 – 26 Aug 2020

Australia

Brand Summit

7 – 9 Sept 2020

New Zealand

Online Retail Summit

14 – 16 Sept 2020

New Zealand

Brand Summit

12 – 14 Oct 2020

South East Asia

Online Retail Summit

26 – 28 Oct 2020