iMedia OnDemand | The hub of iMedia online content

Home of exclusive webcasts powering iMedia Brand Summit and iMedia Online Retail Summit across Asia Pacific.
Webcasts that examine opportunities and challenges within the martech and eCommerce arenas

Home of exclusive webcasts powering iMedia Brand Summit and iMedia Online Retail Summit across Asia Pacific. Webcasts that examine opportunities and challenges within the martech and eCommerce arenas

Webcast #3

The Curse of Customer Obsession

Consumers don’t want our brand, they want the brand category.
Adam Ferrier explores how customer obsession can have a detrimental effect on a brand’s authenticity, homogenising the wider category. In this webcast Adam challenges this convention of being customer obsessed, and how workshopping brand messaging too frequently dilutes it over time. Adam Ferrier is the Founder of Thinkerbell, which represents the coming together of scientific enquiry and creative brilliance.

Watch the webcast now!

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Webcast #3

The Curse of Customer Obsession

Consumers don’t want our brand, they want the brand category.

Adam Ferrier explores how customer obsession can have a detrimental effect on a brand’s authenticity, homogenising the wider category. In this webcast Adam challenges this convention of being customer obsessed, and how workshopping brand messaging too frequently dilutes it over time. Adam Ferrier is the Founder of Thinkerbell, which represents the coming together of scientific enquiry and creative brilliance.

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