Agents of trust

Who do you trust most to impact your purchase decisions?

Agents of trust

Who do you trust most to impact your purchase decisions?
New Zealand’s behavioural scientist, marketing education and consumer advocate Dr Sommer Kapitan explores the significant shifts we experience in our agents of trust throughout life. Dr Sommer discusses her research into the ever-growing space of social influencers, tasked with translating a brand’s message and creating content that connects with the consumer. These content creators are blurring the lines between brand and trusted friend, acting less as a paid promoter and more as a familiar stranger.

New Zealand’s behavioural scientist, marketing education and consumer advocate Dr Sommer Kapitan explores the significant shifts we experience in our agents of trust throughout life. Dr Sommer discusses her research into the ever-growing space of social influencers, tasked with translating a brand’s message and creating content that connects with the consumer. These content creators are blurring the lines between brand and trusted friend, acting less as a paid promoter and more as a familiar stranger.

Featured Speaker

Dr. Sommer Kapitan

Dr. Sommer Kapitan

Senior lecturer

Brought to you by

Featured Speaker

Dr. Sommer Kapitan

Dr. Sommer Kapitan

Senior lecturer

Brought to you by

Brought to you by

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Upcoming Events

Australia

Online Retail Summit

19 - 21 April 2021

New Zealand

Online Retail Summit

17 - 19 May 2021

New Zealand

Brand Summit

26 - 28 May 2021

South East Asia

Online Retail Summit

14 - 16 June 2021

Australia

Brand Summit

6 - 8 Sept 2021