Agents of Trust

Who do you trust most to impact your purchase decisions?

Agents of trust

Who do you trust most to impact your purchase decisions?
New Zealand’s behavioural scientist, marketing education and consumer advocate Dr Sommer Kapitan explores the significant shifts we experience in our agents of trust throughout life. Dr Sommer discusses her research into the ever-growing space of social influencers, tasked with translating a brand’s message and creating content that connects with the consumer. These content creators are blurring the lines between brand and trusted friend, acting less as a paid promoter and more as a familiar stranger.

New Zealand’s behavioural scientist, marketing education and consumer advocate Dr Sommer Kapitan explores the significant shifts we experience in our agents of trust throughout life. Dr Sommer discusses her research into the ever-growing space of social influencers, tasked with translating a brand’s message and creating content that connects with the consumer. These content creators are blurring the lines between brand and trusted friend, acting less as a paid promoter and more as a familiar stranger.

Featured Speaker

Dr. Sommer Kapitan

Senior lecturer

Brought to you by

Featured Speaker

Dr. Sommer Kapitan

Senior lecturer

Brought to you by

Dr. Sommer Kapitan will be speaking at iMedia Brand Summit 12-14 October in Lake Taupo, New Zealand.
For more information click here

iMedia Brand Summit provides an intimate environment for senior brand marketers to converge, debate and discuss the major strategic issues they face. This exclusive, invitation-only event is a closed forum for the sharpest minds in the industry to connect and discuss shared challenges, as well as network, build relationships and meet potential partners.

Interested in attending?

Visit our website