Building an effective multichannel media mix to deliver results in retail
In 2020 the world changed. COVID-19 has dramatically affected shopping behaviours, media consumption, and the fact that everyone has been locked down for a period over the past eight months has reset everyone’s day to day operating context.
Building an effective omnichannel media strategy has never been more challenging, and actually harnessing the data to attribute success to it is even harder. Hear from our retail leaders as they discuss their journey and what they have learnt in 2020 and what their thoughts are on attacking 2021.
Featured Speakers
Simon Kemp
Founder
Hakan Gogebakan
Customer Success Manager ANZ
Peter Ratcliffe
Former Head of Digital Tech, Innovation & Risk at Retail Apparel Group, now Co-Founder at
Rachel Tigel
Head of Digital & eCommerce
Hosted by
Yvonne Adele
Featured Speakers
Simon Kemp
Founder
Hakan Gogebakan
Customer Success Manager ANZ
Peter Ratcliffe
Former Head of Digital Tech, Innovation & Risk at Retail Apparel Group, now Co-Founder at
Rachel Tigel
Head of Digital & eCommerce
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