Building an effective multichannel media mix to deliver results in retail

In 2020 the world changed. COVID-19 has dramatically affected shopping behaviours, media consumption, and the fact that everyone has been locked down for a period over the past eight months has reset everyone’s day to day operating context.
Building an effective omnichannel media strategy has never been more challenging, and actually harnessing the data to attribute success to it is even harder. Hear from our retail leaders as they discuss their journey and what they have learnt in 2020 and what their thoughts are on attacking 2021.

Featured Speakers

Simon Kemp

Simon Kemp

Founder

Hakan Gogebakan

Hakan Gogebakan

Customer Success Manager ANZ

Peter Ratcliffe

Peter Ratcliffe

Former Head of Digital Tech, Innovation & Risk at Retail Apparel Group, now Co-Founder at

Rachel Tigel

Rachel Tigel

Head of Digital & eCommerce

Hosted by

Yvonne Adele

Yvonne Adele

Featured Speakers

Simon Kemp

Simon Kemp

Founder

Hakan Gogebakan

Hakan Gogebakan

Customer Success Manager ANZ

Peter Ratcliffe

Peter Ratcliffe

Former Head of Digital Tech, Innovation & Risk at Retail Apparel Group, now Co-Founder at

Rachel Tigel

Rachel Tigel

Head of Digital & eCommerce

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