Cookies Vs. Context – The Test for Efficacy

Today’s customers are ubiquitous, and their journey is rarely a straight path. The touch points among that journey can produce data breadcrumbs in the form of cookies and IDs.
Smart advertisers can take advantage of this data to uniquely connect with customers. However, as these data points start to erode from the ecosystem, can advertisers keep up and connect effectively in a post-ID world?

By analyzing the ephemeral data around the customer journey, it soon became evident that context could be the answer. In a recent study, we found that signals that come from where consumers are reading, viewing, shopping, and hopping on their digital journeys can provide as much insight on their behaviors as cookies ever could. Join us as we share these results—and the opportunities they present.

Duration: 13:34

Featured Speakers

Chris Keune

Chris Keune

VP, Data Insights & Research

Hosted by

Yvonne Adele

Yvonne Adele

Featured Speakers

Chris Keune

Chris Keune

VP, Data Insights & Research

Yvonne Adele

Yvonne Adele

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