Data Driven (R)evolution

The future of programmatic will depend on the upcoming battles that will probably change the way we transact and value media and data.
With the uncertainty around the cookie, emerging media channels, a market without standardised measures, and advertisers questioning the reliability of data, this session will discuss how brands can leverage new media channels using the right data signals, sources, and metrics to reach the right customer and achieve business goals.

Duration: 29:45

Featured Speakers

Phil Cowlishaw

Phil Cowlishaw

Head of AdCloud APAC

Zane Furtado

Zane Furtado

GM – Technology and Innovation

Hosted by

Yvonne Adele

Yvonne Adele

Featured Speakers

Phil Cowlishaw

Phil Cowlishaw

Head of AdCloud APAC

Zane Furtado

Zane Furtado

GM – Technology and Innovation

Yvonne Adele

Yvonne Adele

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