Data Driven (R)evolution
The future of programmatic will depend on the upcoming battles that will probably change the way we transact and value media and data.
With the uncertainty around the cookie, emerging media channels, a market without standardised measures, and advertisers questioning the reliability of data, this session will discuss how brands can leverage new media channels using the right data signals, sources, and metrics to reach the right customer and achieve business goals.
Duration: 29:45
Featured Speakers
Phil Cowlishaw
Head of AdCloud APAC
Zane Furtado
GM – Technology and Innovation
Hosted by
Yvonne Adele
Featured Speakers
Phil Cowlishaw
Head of AdCloud APAC
Zane Furtado
GM – Technology and Innovation
Yvonne Adele
Brought to you by
More Webcasts
The evolution of search (image, voice, and social search) and what brands need to do
More than 45% of internet users are using voice search. The act of searching is changing faster than we all realise.
Data, Growth and the New Marketing Mandate
In today’s digital era, marketers are taking on an increasingly broad and strategic remit; they’re no longer seen as simply the “steward of the brand,” but are tasked with driving business growth.
Farmlands accelerated digital transformation
Farmlands were embarking on a digital transformation to support their farmers, winegrowers, food manufactures far into the future, however when COVID hit, they had to revolutionise the way they supported their customers.
Building an effective multichannel media mix to deliver results in retail
In 2020 the world has changed. COVID-19 has dramatically affected shopping behaviours, media consumption and the fact that everyone has been locked down for period over the past 8 months has reset everyone’s day to day operating context.