Data, Growth and the New Marketing Mandate

In today’s digital era, marketers are taking on an increasingly broad and strategic remit; they’re no longer seen as simply the “steward of the brand,” but are tasked with driving business growth.
With this new mandate has come a fundamental shift in how marketers measure success and make decisions, and data integration and analytics have become essential capabilities. Salesforce Datorama recently conducted a survey of over 1000 senior marketers in APAC. Join us to learn how the industry is responding to these shifts and integrating their marketing data to measure impact and bottom line growth. Together with News Corp, we will discuss how they are addressing these shifts for their customers.

Featured Speakers

Brent Banning

Brent Banning

Senior Director, Customer Success - Asia Pacific

Suzie Cardwell

Suzie Cardwell

General Manager Data & Ad Product Solutions

Hosted by

Yvonne Adele

Yvonne Adele

Featured Speakers

Brent Banning

Brent Banning

Senior Director, Customer Success - Asia Pacific

Suzie Cardwell

Suzie Cardwell

General Manager Data & Ad Product Solutions

Yvonne Adele

Yvonne Adele

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