Data, Growth and the New Marketing Mandate
In today’s digital era, marketers are taking on an increasingly broad and strategic remit; they’re no longer seen as simply the “steward of the brand,” but are tasked with driving business growth.
With this new mandate has come a fundamental shift in how marketers measure success and make decisions, and data integration and analytics have become essential capabilities. Salesforce Datorama recently conducted a survey of over 1000 senior marketers in APAC. Join us to learn how the industry is responding to these shifts and integrating their marketing data to measure impact and bottom line growth. Together with News Corp, we will discuss how they are addressing these shifts for their customers.
Featured Speakers
Brent Banning
Senior Director, Customer Success - Asia Pacific
Suzie Cardwell
General Manager Data & Ad Product Solutions
Hosted by
Yvonne Adele
Featured Speakers
Brent Banning
Senior Director, Customer Success - Asia Pacific
Suzie Cardwell
General Manager Data & Ad Product Solutions
Yvonne Adele
Brought to you by
More Webcasts
Farmlands accelerated digital transformation
Farmlands were embarking on a digital transformation to support their farmers, winegrowers, food manufactures far into the future, however when COVID hit, they had to revolutionise the way they supported their customers.
Building an effective multichannel media mix to deliver results in retail
In 2020 the world has changed. COVID-19 has dramatically affected shopping behaviours, media consumption and the fact that everyone has been locked down for period over the past 8 months has reset everyone’s day to day operating context.
Meeting the emerging trends in the new COVID ecommerce economy
More than 200,000 new households shopped online for the first time from March to May this year across Australia and New Zealand..
Making better use of data: how to read and interpret data and apply learnings
Customers love personalised experiences.