How data and collaboration has lifted brand love for ASB

In this session ASB’s GM of Brand & Marketing – Shane Evans – will present the data driven insights & performance outcomes in relation to ASB’s “Ben & Amy” Brand and “Borrow the All Blacks” Business Banking campaigns in collaboration with Anthony Ord from Acquire…
ASB’s programmatic activation Agency. If you are interested in how data & online media can be employed & optimized to deliver on Brand Love performance goals, make viewing this content a priority.

Duration: 20:33

Featured Speakers

Shane Evans

Shane Evans

Practice Lead, Brand & Marketing

Anthony Ord

Anthony Ord

General Manager Client Services

Hosted by

Yvonne Adele

Yvonne Adele

Featured Speakers

Shane Evans

Shane Evans

Practice Lead, Brand & Marketing

Anthony Ord

Anthony Ord

General Manager Client Services

Yvonne Adele

Yvonne Adele

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