Identity 2.0 and the Future of Addressable Digital Advertising

Growing concerns regarding consumer privacy are forcing everyone to rethink their identity strategies.
As the era of the cookie draws to a close, The Trade Desk is collaborating with partners across the industry to craft a new identity solution that puts consumers in the driving seat. What should the new solution look like? What’s at stake for advertisers and publishers? How can we build something better for the needs both of internet users and advertisers, while avoiding the pitfalls of the past? With the future of the open internet on the line, there’s never been a more urgent time for the discussion.

Duration: 24:25

Featured Speakers

Stephanie Famolaro

Stephanie Famolaro

Senior Director, Business Development, ANZ

Dan Stinton

Dan Stinton

Managing Director

Adele Wieser

Adele Wieser

Managing Director APAC

Hosted by

Yvonne Adele

Yvonne Adele

Featured Speakers

Stephanie Famolaro

Stephanie Famolaro

Senior Director, Business Development, ANZ

Dan Stinton

Dan Stinton

Managing Director

Adele Wieser

Adele Wieser

Managing Director APAC

Yvonne Adele

Yvonne Adele

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