Innovation Through an Always-On Media Strategy.
Aligning Creative, Content and Media to drive business impact. Always-On Media activities have forever been the holy grail for marketers. It’s easier said than done, considering different objectives, budget sources from disparate marketing teams, and manual adaptation from creatives.
Learn how SAP ANZ shifted from campaign-focused media activities to an always-on media strategy, combining internal processes with holistic media and content planning, utilising creative technology to bring it to life..
Duration: 34:01
Featured Speakers
Travis Teo
Co-founder and Executive Director
Viki Ghavalas
Business Marketing Operations Director
Benni Lucas
Digital Director
Hosted by
Yvonne Adele
Featured Speakers
Travis Teo
Co-founder and Executive Director
Benni Lucas
Digital Director
Viki Ghavalas
Business Marketing Operations Director
Yvonne Adele
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