Innovation Through an Always-On Media Strategy.
Aligning Creative, Content and Media to drive business impact. Always-On Media activities have forever been the holy grail for marketers. It’s easier said than done, considering different objectives, budget sources from disparate marketing teams, and manual adaptation from creatives.
Learn how SAP ANZ shifted from campaign-focused media activities to an always-on media strategy, combining internal processes with holistic media and content planning, utilising creative technology to bring it to life..
Duration: 34:01
Featured Speakers

Travis Teo
Co-founder and Executive Director

Viki Ghavalas
Business Marketing Operations Director

Benni Lucas
Digital Director
Hosted by

Yvonne Adele
Featured Speakers

Travis Teo
Co-founder and Executive Director

Benni Lucas
Digital Director

Viki Ghavalas
Business Marketing Operations Director

Yvonne Adele
Brought to you by

More Webcasts
The evolution of search (image, voice, and social search) and what brands need to do
More than 45% of internet users are using voice search. The act of searching is changing faster than we all realise.
Data, Growth and the New Marketing Mandate
In today’s digital era, marketers are taking on an increasingly broad and strategic remit; they’re no longer seen as simply the “steward of the brand,” but are tasked with driving business growth.
Farmlands accelerated digital transformation
Farmlands were embarking on a digital transformation to support their farmers, winegrowers, food manufactures far into the future, however when COVID hit, they had to revolutionise the way they supported their customers.
Building an effective multichannel media mix to deliver results in retail
In 2020 the world has changed. COVID-19 has dramatically affected shopping behaviours, media consumption and the fact that everyone has been locked down for period over the past 8 months has reset everyone’s day to day operating context.