Innovation Through an Always-On Media Strategy.

Aligning Creative, Content and Media to drive business impact. Always-On Media activities have forever been the holy grail for marketers. It’s easier said than done, considering different objectives, budget sources from disparate marketing teams, and manual adaptation from creatives.
Learn how SAP ANZ shifted from campaign-focused media activities to an always-on media strategy, combining internal processes with holistic media and content planning, utilising creative technology to bring it to life..

Duration: 34:01

Featured Speakers

Travis Teo

Travis Teo

Co-founder and Executive Director

Viki Ghavalas

Viki Ghavalas

Business Marketing Operations Director

Benni Lucas

Benni Lucas

Digital Director

Hosted by

Yvonne Adele

Yvonne Adele

Featured Speakers

Travis Teo

Travis Teo

Co-founder and Executive Director

Benni Lucas

Benni Lucas

Digital Director

Viki Ghavalas

Viki Ghavalas

Business Marketing Operations Director

Yvonne Adele

Yvonne Adele

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