Making better use of data: how to read and interpret data and apply learnings

Customers love personalised experiences.
So much so they are actually volunteering their data to improve their experiences as a customer. If this is truly the case then it is incumbent on retailers to get this right. Getting it right means making product and services recommendations that customers actually want (based on previous data collected). This is no mean feat! In this session hear from Booktopia and The Warehouse on how they are working to make this happen.

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What people are searching for, and what this tells us about what might come next