On demand, on target and on your device – what does the future of TV look like?

This session will explore what the future of TV looks like – what is possible in CTV. Can CTV couple the best of ‘old’ TV with the power of digital to drive a fantastic viewer experience and positive outcomes for advertisers and publishers?
By analyzing the ephemeral data around the customer journey, it soon became evident that context could be the answer. In a recent study, we found that signals that come from where consumers are reading, viewing, shopping, and hopping on their digital journeys can provide as much insight on their behaviors as cookies ever could. Join us as we share these results—and the opportunities they present.

Duration: 29:00

Featured Speakers

Peter Barry

Peter Barry

Regional Director Australia & New Zealand

Jordan King

Jordan King

Director of Audience and Automation

Jodi Fraser

Jodi Fraser

Commercial Director

Hosted by

Yvonne Adele

Yvonne Adele

Featured Speakers

Peter Barry

Peter Barry

Regional Director Australia & New Zealand

Jodi Fraser

Jodi Fraser

Commercial Director

Jordan King

Jordan King

Director of Audience and Automation

Yvonne Adele

Yvonne Adele

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