Online Video in the Customer Journey
Confidence is a currency in online shopping, and the use of short-form video by brands helps to strengthen relationships with buyers.
The latest webcast looks at online video from all angles, with panel representatives from B2B and direct to consumer companies discussing how they use video to drive awareness and repurchase, and how Insight Exchange’s research into the role online video plays in the customer journey.
Featured Speakers

Caroline McCarten
Founder and Director

Mari Kauppinen
Head of Marketing, Digital, Demand Generation and Channel

Ian Jankelowitz
Brand General Manager

Nichola Quail
Researcher
Hosted by

Yvonne Adele
Featured Speakers

Caroline McCarten
Founder and Director

Mari Kauppinen
Head of Marketing, Digital, Demand Generation and Channel

Ian Jankelowitz
Brand General Manager

Nichola Quail
Researcher
Brought to you by

More Webcasts
The New Urgency in Marketing Transformation
We’re in the midst of a trust crisis between customers, brands, and governments.
The Power of Personalisation
The technology now available to retailers to personalise the customer journey is more powerful than ever.