Online Video in the Customer Journey

Confidence is a currency in online shopping, and the use of short-form video by brands helps to strengthen relationships with buyers.
The latest webcast looks at online video from all angles, with panel representatives from B2B and direct to consumer companies discussing how they use video to drive awareness and repurchase, and how Insight Exchange’s research into the role online video plays in the customer journey.

Featured Speakers

Caroline McCarten

Caroline McCarten

Founder and Director

Mari Kauppinen

Mari Kauppinen

Head of Marketing, Digital, Demand Generation and Channel

Ian Jankelowitz

Ian Jankelowitz

Brand General Manager

Nichola Quail

Nichola Quail

Researcher

Hosted by

Yvonne Adele

Yvonne Adele

Featured Speakers

Caroline McCarten

Caroline McCarten

Founder and Director

Mari Kauppinen

Mari Kauppinen

Head of Marketing, Digital, Demand Generation and Channel

Ian Jankelowitz

Ian Jankelowitz

Brand General Manager

Nichola Quail

Nichola Quail

Researcher

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Upcoming Events

Australia

Online Retail Summit

19 - 21 April 2021

New Zealand

Online Retail Summit

17 - 19 May 2021

New Zealand

Brand Summit

26 - 28 May 2021

Australia

Online Retail Summit: Pure Play

7 - 9 June 2021

Australia

Brand Summit

6 - 8 Sept 2021
Upcoming Events

Australia

Online Retail Summit

19 - 21 April 2021

New Zealand

Online Retail Summit

17 - 19 May 2021

New Zealand

Brand Summit

26 - 28 May 2021

Australia

Online Retail Summit: Pure Play

7 - 9 June 2021

Australia

Brand Summit

6 - 8 Sept 2021