Spotlight Series

Meet Paula Mitchell, Chief Digital Officer for General Pants Group
When it comes to e-commerce, Paula Mitchell is leading the charge within the retail industry. With over 15 years’ experience across some of Australia’s leading retail brands, Paula has pioneered digital and e-commerce strategies while building a solid track record through the delivery of multi-channel projects, developing teams, and most importantly driving e-commerce growth.

As the Chief Digital Officer for the General Pants Group, Paula is responsible for managing the global e-commerce strategy, omni-channel strategy, website UI/UX, eCommerce operations and fulfilment, digital marketing, CRM and customer service functions.

Paula is on the Advisory Board for iMedia and will be speaking at iMedia Online Retail Summit in New Zealand.

About iMedia Online Retail Summit

iMedia Online Retail Summit provides an intimate environment for senior online retail marketing executives to converge, debate and discuss the major strategic issues they face in online retail. This exclusive, invitation-only event is a closed forum for the sharpest minds in the industry to connect and discuss shared challenges, as well as network, build relationships and meet potential partners.

Interested in attending?