Reset and Rebuild for 2021: What Covid-19 has taught us about safeguarding brand reputation

The coronavirus pandemic has had a huge impact on the digital landscape. A recent Kantar study found web browsing has increased 70% since the global spread of COVID-19, but despite this huge uptick in media consumption, publishers are missing out on millions in ad revenue because of advertisers’ fears around having their ads appear next to COVID-19 related content.
Given the crucial role of trusted content publishers in keeping the public safe and well-informed, a more considered approach should be implemented. Our survey, UNcovered: How Coronavirus Pandemic Is Changing Consumer Behaviour found that at 56% of respondents had an increased interest in news across in Australia during the height of the pandemic. Join Unruly and our esteemed panel of experts to discuss how brands should approach advertising and in particular, keyword blocking during uncertain times. As we approach 2021, what does the industry need to do in order to reset and rebuild?

Featured Speakers

David Haddad

David Haddad

Managing Director

Paul Blackburn

Paul Blackburn

General Manager Digital Revenue & Marketing Solutions

Gai Le Roy

Gai Le Roy

CEO

Hosted by

Yvonne Adele

Yvonne Adele

Featured Speakers

David Haddad

David Haddad

Managing Director

Paul Blackburn

Paul Blackburn

General Manager Digital Revenue & Marketing Solutions

Gai Le Roy

Gai Le Roy

CEO

Yvonne Adele

Yvonne Adele

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