The Curse of Customer Obsession

Consumers don’t want our brand, they want the brand category.

The Curse of Customer Obsession

Consumers don’t want our brand, they want the brand category.
Adam Ferrier explores how customer obsession can have a detrimental effect on a brand’s authenticity, homogenising the wider category. In this webcast Adam challenges this convention of being customer obsessed, and how workshopping brand messaging too frequently dilutes it over time. Adam Ferrier is the Founder of Thinkerbell, which represents the coming together of scientific enquiry and creative brilliance. Watch the webcast now!

Adam Ferrier explores how customer obsession can have a detrimental effect on a brand’s authenticity, homogenising the wider category. In this webcast Adam challenges this convention of being customer obsessed, and how workshopping brand messaging too frequently dilutes it over time. Adam Ferrier is the Founder of Thinkerbell, which represents the coming together of scientific enquiry and creative brilliance. Watch the webcast now!

Featured Speaker

Adam Ferrier

Adam Ferrier

Founder

Brought to you by

Featured Speaker

Adam Ferrier

Adam Ferrier

Founder

Brought to you by

Brought to you by

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Upcoming Events

Australia

Online Retail Summit

19 - 21 April 2021

New Zealand

Online Retail Summit

17 - 19 May 2021

New Zealand

Brand Summit

26 - 28 May 2021

South East Asia

Online Retail Summit

14 - 16 June 2021

Australia

Brand Summit

6 - 8 Sept 2021