The Curse of Customer Obsession

Consumers don’t want our brand, they want the brand category.

The Curse of Customer Obsession

Consumers don’t want our brand, they want the brand category.
Adam Ferrier explores how customer obsession can have a detrimental effect on a brand’s authenticity, homogenising the wider category. In this webcast Adam challenges this convention of being customer obsessed, and how workshopping brand messaging too frequently dilutes it over time. Adam Ferrier is the Founder of Thinkerbell, which represents the coming together of scientific enquiry and creative brilliance. Watch the webcast now!

Adam Ferrier explores how customer obsession can have a detrimental effect on a brand’s authenticity, homogenising the wider category. In this webcast Adam challenges this convention of being customer obsessed, and how workshopping brand messaging too frequently dilutes it over time. Adam Ferrier is the Founder of Thinkerbell, which represents the coming together of scientific enquiry and creative brilliance. Watch the webcast now!