The New Urgency in Marketing Transformation

We’re in the midst of a trust crisis between customers, brands, and governments.
With new data regulations like GDPR, B2C and B2B marketing leaders need to be at the forefront of the latest marketing trends to deliver on customer expectations and build trust. Why? Because according to our latest State of Marketing Report based on a survey of nearly 7,000 marketers across the globe, the latest trends are set by the customer. Drawing on the results of the report, this webinar explores the new decade of marketing and how marketers of today can apply the latest findings to lead innovative customer experience initiatives.

Join Kevin Doyle, Regional VP of Data, Personalisation and Marketing Automation at Salesforce, Roger Slater, Head of Digital and Segments APAC at Citi and Jo Leon, Health Insurance Marketing, Bupa as they discuss how you can transform your marketing strategy and campaigns for the new decade. Hear how cross-department collaboration, transparency, and data all lead the way for renewed 1:1 personalisation with your customers.

Learning Objective
Bring the State of Marketing report to life for ANZ marketers and Evergage/IS prospects. Demonstrate what can be learned from the insights in the report in relation to personalisation, collaboration and empathetic marketing through the lens of a customer and marketing expert. Most importantly demonstrate how these insights and the report can be used as a future looking tool for organisations planning their next steps.

The report can be downloaded here: www.salesforce.com/au/form/pdf/6th-state-of-marketing