Time to recalibrate, reboot and rebuild advertiser’s relationships with programmatic?
The technology supporting programmatic continues to evolve and create new opportunities for advertisers to engage with consumers and drive value across the world wide web.
However for many reasons, a significant number of advertisers are not engaging in the opportunities on offer, as evidenced by stalled levels of investment and a proportionately low spend compared with other digital channels, particularly social media, and the walled gardens. So, is this the right time to recast the benefits and opportunity programmatic offers advertisers, to re-frame their relationship with the trading methodology and rebuild revenue levels in the platform? Darren Woolley observes and advises advertisers on their marketing investment as CEO of TrinityP3 Marketing Management Consultants. He will share with you the opportunities to re-align the needs of advertisers with the opportunities of programmatic. And in the process understand and address some of the issues getting in the way of achieving the full potential.
Founder & Global CEO
Founder & Global CEO
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