True use of the Medium: Achieving Peak Programmatic
We’ve got the best tools in the shed but are we the best at using them? With programmatic advertising entering its third decade, it’s fairly safe to say we have sophisticated tools and experienced operators in the space. We have control but do we have creativity – are we operating in Expert Mode? Or is it time for us to recalibrate to achieve peak performance. Join Deirdre McGlashan to explore how to reach the full potential of programmatic advertising.